By: Jaries Thomas
Urban Pop Culture is all about immediacy. It changes from moment to moment, and can include everything from that song on the radio that you can’t get out of your head to funny cat memes on the internet to an unfortunate outfit a celebrity wore on the red carpet. But it is by no means frivolous. It’s a way for the younger generation to make sense of the world around them. It’s silly and manic and sometimes even a little depressing, but no more so than the regular nightly news. It’s a way of life, it’s a state of mind. A lot of the time, it’s all we have. It’s Urban Pop Culture.
Have you ever listened to a song for the first time, and immediately fell in love with the lyrics, the beat, the voice on the track? Urban Pop Culture can be used to define the contemporary generation of musicality though the creativity of artists such as: Drake, Beyoncé, Ariana Grande, Rita Ora, Nicki Minaj, Kendrick Lamar, Lil Wayne, Miley Cirus, Wiz Khalifa, Childish Gambina, Jason Derulo, and Jhene Aiko just to name a few. Their music has a way of inspiring creativity and activating ingenuity among young listeners. The punch lines and riddles may seem effortless and like child’s play to some, but we resiliently disagree…it’s a method of creativity and innovation.
Urban Pop Culture is the pop culture of cities and towns all over the globe. It is both driven by and drives the popular culture of mainstream media and technology. Urban pop culture tends to be more cosmopolitan and liberal than mainstream culture, but is not without its own complex mores, reflecting, for example, the parent societies’ ambivalence to sexuality and indifference’s.
The impact on traditional popular media is more evident today than it has ever been. Since 1995 the number of nationally aired television commercials and popular sitcoms that use props, references, or slang from Inner cities continues to expand rapidly with the help of who we like to call “Urban Pop Junkies.” Big screen movies are also other examples of how urban pop culture is impacting traditional pop culture. The hit movie Tropic Thunder is filled with references, images, and jokes that are common among the youth in Brooklyn, New York and Los Angeles California. Urban pop culture has also infiltrated the mainstream world of fashion, music, sports, technology, and even politics. During an interview former president George W. Bush was asked how he felt about a comment rapper Kanye West made about his administration’s response efforts to Hurricane Katrina, and the former president included in his response that he was “not a hater”; a term that originated in New York City, and that is used mostly by rappers and youth.
We are the viewers, the likers, the Tweeters, the bloggers, the fans, the communities, the supporters, the believers, the texters, the debaters, the ticket-buyers and the constant forces that keeps the world forever spinning…we are Urban Pop Junkies. Allow our movement to demonstrate why we are reinventing the way people view and react to the of world popular cultures subjects.
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